Comments on: Online Video is hot! http://netlife.com.au/2008/01/29/video-is-hot/ the web, the net, that thing we all do Wed, 7 Jan 2009 13:56:56 +0000 http://wordpress.org/?v=2.6.2 By: brad http://netlife.com.au/2008/01/29/video-is-hot/#comment-25516 brad Sat, 15 Nov 2008 04:17:31 +0000 http://netlife.com.au/2008/01/29/video-is-hot/#comment-25516 At this stage, I think the search engines are only using basic video meta data to gain an understanding of what a video is about. Google are scaling up their knowledge in this area. See this article regarding the <a href="http://www.smartcompany.com.au/Free-Articles/The-Briefing/20080806-Aussie-online-video-entrepreneurs-sell-out-to-YouTube-for-US15-million.html" rel="nofollow">Sale of Omnisio to Google</a>. <a href="http://viddler.com" rel="nofollow">Viddler.com</a> appears to be ahead of the game. At this stage, I think the search engines are only using basic video meta data to gain an understanding of what a video is about. Google are scaling up their knowledge in this area. See this article regarding the Sale of Omnisio to Google. Viddler.com appears to be ahead of the game.

]]> By: Allan http://netlife.com.au/2008/01/29/video-is-hot/#comment-25487 Allan Fri, 24 Oct 2008 23:14:33 +0000 http://netlife.com.au/2008/01/29/video-is-hot/#comment-25487 Does anyone know if Google or other search engines are able to figure out what is going on within a video? At the very least, someone should be working on a way to extract text or a transcript of what is being said in a video so that we can start searching for videos with more intelligence. Does anyone know if Google or other search engines are able to figure out what is going on within a video? At the very least, someone should be working on a way to extract text or a transcript of what is being said in a video so that we can start searching for videos with more intelligence.

]]> By: brad http://netlife.com.au/2008/01/29/video-is-hot/#comment-11903 brad Wed, 05 Mar 2008 13:19:15 +0000 http://netlife.com.au/2008/01/29/video-is-hot/#comment-11903 Totally agree Chica. The web introduces a new 'audience type' for consideration by all video producers. Website owners and authors have typically structured their website projects around questions like "What does my audience want to read?", now one also needs to ask "What does my audience want to watch?" Totally agree Chica. The web introduces a new ‘audience type’ for consideration by all video producers. Website owners and authors have typically structured their website projects around questions like “What does my audience want to read?”, now one also needs to ask “What does my audience want to watch?”

]]> By: Chica http://netlife.com.au/2008/01/29/video-is-hot/#comment-10047 Chica Tue, 29 Jan 2008 10:00:11 +0000 http://netlife.com.au/2008/01/29/video-is-hot/#comment-10047 I think the challenge now is for online video to be relevant and used in such a way that it doesn't become another passive medium for selling. I hate videos that are purely advertisements - they need to be clever - hence your last point about 'bad video' (nice example by the way). I personally think online video is a great tool for online learning and probably for things such as demonstrating products in use - but how do you engage the user with online video without making them feel like they are watching another ad on TV? I think the challenge now is for online video to be relevant and used in such a way that it doesn’t become another passive medium for selling. I hate videos that are purely advertisements - they need to be clever - hence your last point about ‘bad video’ (nice example by the way).

I personally think online video is a great tool for online learning and probably for things such as demonstrating products in use - but how do you engage the user with online video without making them feel like they are watching another ad on TV?

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